May 10, 2020

11 Reasons You Should Focus on Long-Tail Keywords for SEO

Long Tail keywords are the essence of a successful blogging strategy. Focus on long tail keywords help your blog rank for more number of organic keywords as effective utilisation of these keywords also help you rank for shorter keywords that are our ultimate target. In this blog, we shall discuss briefly on the long tail keywords benefits and how to use long tail keywords to effectively build a content strategy for your blog with some useful longtail keyword statistics. 

1. People Search Using Long-Tail Keywords

Statistics reveal that almost 70% of organic searches on google accounts to long tail keywords which are either questions or phrases that contain more than 2 or 3 words. Alongside long tail keywords have more conversion rate as they add more purpose to the user intent and fetch better information to the user searching.

For instance, users may not search single-word keywords like “Laptops” whereas they often tend to search “Best Laptops under 50,000 in India” as such keywords add more intent to the user searches. The CTR and conversions on these keywords are comparatively high compared to the shorter ones. Long Tail Keywords statistics also reveal that 10% of phrased keywords are questions and 55% of searches have 3 or more words.

2. Less Competition

The fat head and chunky middle keywords are otherwise known as keyword phrases having less than 3 or 4 words tend to have very high competition. Though these terms have a very high search volume the keyword difficulty scores are very high and relatively very difficult to rank whereas focusing on related long tail keywords may have lesser search volume but also have minimal difficulty score making it easier to rank. Thus by trying to rank for a cluster of related long tail keywords to a parent fathead or chunky middle keyword may be relatively easier and also may help in boosting the rankings of the parent cluster parallelly.

Since the longtail keyword searches are highly relevant will also fetch better results by doing long tail SEO as the chances of getting a high CTR and conversion is relatively high and it is also pretty much easy to rank with minimal efforts yielding maximum long tail keywords benefits.     

3. They Help You Optimize For Semantic Search

Google search engines focus is shifting toward creating a better user experience. The predominant searches are trying to serve user queries that are in raw spoken language seeking information from google. This is an end result of a considerable increase in voice search usage as people have started using smart speakers like Alexa. All these voice search keywords are mostly question format. So to yield this long tail keyword benefit you have to shift your focus on keyword research that will answer voice search queries.

4. User Intent

As long tail keywords are mostly terms that are used to make searches more relevant it is intended to fetch more relevant and useful information to users. These types of terms will certainly have a high CTR and conversion as all the users using these terms are people who are seeking more relevant user information with specific user intent.

For Eg. The user who is just searching for the term best laptops or mobiles may be mostly a person who is researching to find the best mobile or laptop. The keyword difficulty and search volume for both these keywords are high. Whereas the person who is instead of searching for terms like “Best  Motorola Mobiles for gaming” or “Best Laptops under 50000 in India” has a specific requirement of usage for gaming and budget of 50000 in both the terms. Thus these terms serve better user intent which tends to get better engagement and is relatively easier to rank.

5. Super for Conversion

We have a lot of interesting longtail keyword statistics to prove our topic statement.

According to recent research published by WordStream, the top 10% of landing pages convert at 11.45%.

The average conversion rate for long-tail keywords is 36%. The difference is pretty huge.

The long tail keywords having lesser search volume may not give you this huge boost at the start. Progressive the stats will improve and fetch you better ROI. As discussed earlier these keywords have high user intent and can logically be more favourable for conversions.

6. Long-tail keywords help you rank for single keywords

In our discussion about the competition we discussed clusters, this term comes to play here.

When you have a set of keywords you would like to rank, making it the parent keyword and find related long tail keywords that have less difficulty. Ranking for such terms is comparatively easier and will gradually help in improving rank for the parent terms in the cluster when you are ranking for more related long tail terms.

7. Long-tail keywords fuel your blog strategy

Blogs are a key to a healthy content strategy. Blogs are a smart way to draw more traffic by focusing on more additional keywords. The long tail keywords when used effectively in the correct context within the URL, title tag and body text gain better visibility to your blog. 

Effective usage of long tail keywords in image alt tags and headers also results in increased visibility. 

Long tail keywords give a vast opportunity in exploring more variations of keywords in a cluster. These keywords serve more user intent and relevancy to a search by giving more specific information that is in the intent of the user search. Long Tail keywords are a key source to create a consistent content calendar for blogs that can yield an increase in traffic in huge numbers. 

8. Integrate structured data

Structured data has become an utmost priority to search engine optimization specialists in recent times. The visually appealing end-result on the SERP result is the reason for all the fascination.

Integration of structured data to your long tail keywords will fetch you rich interactive snippet results adding relevancy to the search intent thereby attracting an increasing CTR. This phenomenon naturally gives your search result an advantage over a traditional SEO and PPC effort.

9. Focus on long-tail keywords to answer voice assistant searches

Some interesting recent statistics reveal that voice search has seen a drastic increase in recent times with the advent of smart speakers like Alexa. The stats reveal 50% of all searches will be voice searches by 2020, per comScore.

Identifying long tail keywords that users may use as a query on their voice search assistant is a smart strategy to leverage the benefits of long tail SEO. This effort of providing information to smart searches will also give you advantage in similar search results on traditional SERP thereby becoming an enhanced source of the traffic to your website as it is a smart move to stay ahead of the competition. 

10. More value to the reader

Long tail keywords are meant to add more value by giving extra additional information to users searching a fat head or chunky middle keywords. The additional information fuels an increase in CTR by adding more relevancy to the user search. Let us see this by some real-time examples.

Any product purchase online takes some research before going for the purchase, so say any user searching for best laptops or best mattress is probably not in a buying mindset but just seeking information. Whereas a person searching for terms like “Best high configuration laptops for graphic design under 50,000” or “ Best mattress for back pain under 25,000 “ are looking for more specific information which is going to feed their personalised requirement. Mostly these types of searches have a high conversion rate though it has less search volume. Thus, focusing on long tail keywords benefits your content marketing strategy by drawing a more relevant audience to your website and giving you a smart advantage in SERPs.

11. Long-tail keywords drive in most of the traffic

A deep analysis of your website’s analytics reports will show you some interesting stats that will support our title statement. If you see the organic keywords that are drawing traffic to your website are keywords that are longtail and these keywords will have relatively high CTR compared to the shorter and broader counterparts. 

Focus on long tail keywords will also give you an advantage in ranking better for a lot of related terms which are not in your focus list by latent semantic indexing (LSI). The approach broadly helps in increasing your organic keywords count and correspondingly increases website traffic in a period of time. Consistent blogging with more relevant content will also support this cause of increasing traffic.


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